The Johnson Team

Marketing Plan

Meet the Team with a proven track record

Schedule ConsultationFree Home Valuation

The Johnson Team vs Other Agents

Custom Property Marketing

We run digital ads on Facebook and Google of your property including a custom page for your home.

Generic Marketing

Most Realtors do not have a dedicated marketing team, which means they cannot market your home as well.

24 Hour Monitoring of Leads

As leads come in, we answer. Our response time to leads is less than 3 minutes so we never miss a potential buyer. This is only something larger team can do!

Catch Leads When They Have Time

Most Realtors are drowning in all of the other tasks of running their business that they do not have time to constantly monitor leads.

15 Agents Working For You

Since we work as a team, you will have 15 agents looking for buyers, or that will have buyers, for your home.

One Agent

Most agents do not work on a team so they are left juggling everything which can make the home selling process less efficient.

Your Home is Featured on 100's of Websites

As Realtors and as a team, we are heavily involved community members. We have access to market your home on 100's of websites leading to extremely high visibility.

Your Home Will Be Advertised On The Main Websites

Individual Realtors face struggles with marketing your home on more than the basic websites due to a lack of time and budget.

Ready to learn more?

Contact Us

What Is Pre-Launch Marketing?

Find Buyers

We find buyers who have already acknowledged wanting a home like yours

Home Spotlight

We put your home in front of people

Create Interest

Grow a pool of buyers who are interested in your home before showings even start

Start Just Listed Ads

We will create a custom landing page for your property and then run ads for it on Facebook and Google

Sell Your House

Now watch the offers roll in and choose which one you like the most!

More Money in Your Pocket

Prelaunch

✔ Our team works hard for you.

We research your neighborhood, then help you put money into the areas that will double and triple your return when you sell. A team of three walks your home at separate times to see how you can net the most money on your home.

1. First, your agent walks the home and lets you know how to prep and stage
2. Next, we will help you stage and bring in our stager if necessary for a consult
3. We go virtual – to create our pool of interested buyers

✔ Then we start our prelaunch marketing campaign

✔ Your greatest returns come from

Major upgrades or remodels typically do not get you your money back.

  1. Curb Appeal (Simple, Clean, Green)
  2. Flooring like new
  3. Paint like new and neutral colors
  4. Updated fixtures
Staging

Staging is so important for the videos & photos, but also when someone sets the showing to walk-through your home.

✔ They must FEEL like this is their next home.
✔ It needs to feel clean and homey
✔ There MUST be enough space for Buyers to imagine THEIR belongings in their future home.
✔ Remove your personal affects so it doesn’t feel like YOUR home.
✔ Remember these four details when staging your home:
✔ One decorative item per wall space (Painting or art of some kind)
✔ One decorative item per tabletop/countertop space
✔ Clear floor space (This makes the rooms feel larger)
✔ Depersonalize your home. (No photos/things with your face or name on it.)

Photos/Videos

In today’s market, it is essential that these are top notch

✔ We hire the top professionals to take

• The highest quality HDR Photos
• Professional Video Walk-through
• 3D Virtual Tour – where Buyer can virtually control their video walk-through touring the house as THEY choose.

Launch

We now have a large pool of buyers waiting to see your home

✔ We then go active on Thursday but don’t allow showings until Saturday, reinforcing the funnel effect so all the Buyers see each other in passing
✔ Open House, if beneficial, in your area
✔ Place loads of Open House Signs around town to bring people to your house.
✔ Featured OPEN listing on our major Real Estate Portals: MLS, Zillow, Realtor.com, Trulia and more.
✔ Facebook Targeted Marketing
✔ Proprietary Price Point Specific Targeting (for the open house)
✔ Email campaign to our extensive network of Buyers and Buyer’s agents.
✔ Place signage
✔ Activate your listing on MLS
✔ Syndicate your listing to over 200 websites