Meet the Face of Luxury Real Estate at The Johnson Team

Not every home sells the same way, and not every agent understands the difference. A luxury listing in Colorado Springs requires a different strategy, different marketing, and even a different approach to showings. That is exactly why Patti Gottwein leads our luxury real estate efforts at The Johnson Team.

Patti is not new to high-stakes environments. Before her real estate career, she coached professional figure skating, a path that taught her discipline, how to bring out the best in the people she works with, and how to perform when the details matter most. Those qualities translate directly into how she handles complex luxury transactions where precision, preparation, and adaptability are the difference between a deal that closes and one that falls apart.

How We Market Luxury Homes in Colorado Springs

One of the first things you will notice about working with Patti is that she does not market a luxury home the same way she would any other property. Her philosophy starts with a simple question: what makes this home truly unique?

From there, the goal is not to get the home in front of as many people as possible. It is to get in front of the right buyers in the most meaningful way. That means identifying the target audience, understanding what they are looking for, and building the marketing strategy around the features that set the property apart. Whether it is a custom home in Broadmoor, a horse property with acreage near Black Forest, or a mountain view home in Rockrimmon, every property tells a different story, and the marketing needs to reflect that.

How We Handle Luxury Showings

Many agents in the luxury space pitch the idea that they will personally attend every showing as a selling point. Patti takes the opposite approach, and it is intentional.

Her belief is that buyers need space to connect emotionally with a home. When a listing agent is standing in the room, buyers hold back. They do not speak freely with their own agent. They do not voice concerns. And those unvoiced concerns quietly become reasons they move on to the next property without ever articulating why.

Instead of hovering, Patti prepares the buyer's agent in advance. She makes phone calls before showings to walk through nuanced details. She creates supplemental materials highlighting features that are easy to miss. And then she steps back and lets the buyer experience the home on their terms. It is a strategy rooted in understanding buyer psychology, not just checking a box.

That said, Patti knows when to be there. For highly unique properties with complex features, or when a buyer's agent specifically requests her presence, she shows up, points out what matters, and then gets out of the way. She has even offered to sit with a seller's kids so the showing can run smoothly. Whatever the situation calls for, she reads it and adjusts.

What Makes a Home Luxury in Colorado Springs

High-end homes in Colorado Springs are not the same as high-end homes in Beverly Hills or Scottsdale. Patti is the first person to say that, and it is one of the reasons she is so effective in this market. She understands that buyers here are not chasing exclusivity for its own sake. They want a beautiful home in a great neighborhood, and they want the process to feel welcoming, not intimidating.

Patti also understands that luxury real estate in Colorado Springs is not strictly about a price point. It is about uniqueness. A property that cannot be easily replicated, whether because of its lot, its location, its architecture, or its potential to become something no other home in the area can offer. A dated home on six acres with mature trees can be just as much a luxury opportunity as a fully renovated estate in Flying Horse, if the right buyer sees the vision. That perspective shapes how she prices, markets, and positions every property she works with.

Why Luxury Buyers and Sellers Need More Than an Agent

Luxury transactions often require more than just a great agent. They require a team of professionals who understand the standards buyers and sellers expect. Patti has built relationships with design and renovation specialists, landscape architects, and financing professionals who work at this level. Whether a client needs to envision how a custom home could be updated, a buyer needs help evaluating a property with acreage in Colorado Springs, or someone needs creative financing on a home over $1 million, Patti knows exactly who to call and why they are the right fit.

Helping Buyers See What a Home Can Become

One of Patti's strongest skills is helping luxury buyers look past what a property is today and see what it could be. Buyers shopping for high-end homes in Colorado Springs are almost always going to put their own stamp on a home. Patti's job is to help them see the potential, whether that means walking through renovation possibilities, connecting them with the right professionals, or simply having the eye to recognize that a dated interior on a one-of-a-kind lot is the opportunity of a lifetime for the right person.

Working with Patti

Patti and The Johnson Team work with buyers and sellers across Colorado Springs neighborhoods like Rockrimmon, Broadmoor, and Flying Horse. Patti knows these neighborhoods inside and out, and that local knowledge shapes every conversation, whether you are pricing a home to sell or figuring out which part of the city fits your life. To learn more about how we approach luxury real estate in Colorado Springs, contact The Johnson Team.